Category Archives: service thinking

The Magic Museum Interactive Book App Is Live Now!

Contact:

Roman Osypenko

Valley Wizard Corporation

www.valleywizard.com

+1.415.429.2085

ro@valleywizard.com

 

FOR IMMEDIATE RELEASE


The Magic Museum Interactive Book App Is Live Now!

August 01 2014, [San Francisco]:The Magic Museum, the first book written by Rick Isaacson, an Associate Professor at San Francisco State University, is an exquisite children’s literature that supports children’s development effectively, coming up with engaging storytelling.

Rick Isaacson made the Magic Museum, the first book of the Isaacson Youth Series available on Apple Store and Google Play Market for both smartphones and tablets.

The Magic Museum was designed to elevate and develop children literature through new kind of storytelling technique coupled with a unique visual structure so that kids do not fall behind the expected reading level.

The book is available on Amazon.com for online shopping and will now be live for downloading with iTunes by the kids.

“I have taught communication for over 20 years strengthening the presentation and curriculum building skills. In the Magic Museum the information supplied is further augmented by visual reinforcements so that kids can understand and retain it more vividly”, said Dr. Rick Isaascon the author of the series when asked why he has written the book.

It is a great opportunity for the kids who can easily download the live book on their apps for journeying with Jack Hughes, the skateboard obsessed kid, through the halls of magic museum for an unexpected adventure through art exploration and enjoy the experience.

Contrary to the conventional method of storytelling; fluid language, evocative image-rich text are used throughout the book for enhancing persuasive presentations congenial to do jobs otherwise seemed boring.

“In the Magic Museum the author has mixed an engaging story with fine arts and imagery and has captured the mind-set of the kids. His approach of using a loveable protagonist and magical realism will attract the young and the old equally” said a reader who has just finished the book.

The innovative art book has full color photos of many of Degas’ famous paintings and rather than simply attracting the kids by a simple adventure story, the technique to apply communication therapy with visuals drawn to support the plot encourages greater attention to the nuances and richness of the image helping better understanding.

Download the Magic Museum App Now -
iTunes Link
https://itunes.apple.com/us/app/the-magic-museum/id900374115?ls=1&mt=8
Google Play Link –
https://play.google.com/store/apps/details?id=com.fi.themagicmuseum

Connect with Rick Isaacson on social networks:

https://www.facebook.com/themagicmuseum

https://twitter.com/TheMagicMuseum

http://isaacsonseries.com/blog/

Reach out to isaacsonseries@gmail.com for any queries.

 

My new project – Valley Wizard Corporation

It happened! We launched it! At last!!! I am so happy to announce that a project once inspired and supported by my beloved wife Hanna was launched. Valley Wizard Corporation, an innovative inbound marketing agency incorporated in Delaware, headquartered in San Francisco, the heart of Silicon Valley and one of the most lovely cities on the planet.

I invite you all to the web-site www.valleywizard.com Please spread the word and tell everyone to sign up to the blog and be update pd on everything new we are going to launch.

I thought a lot about launching my own company, but something interfered me all the time. I had enough job offers and I was ok in my own comfort zone. However the first red flag appeared in 2008 with the world financial collapse. Later on I was lucky to live in San Francisco during my MBA and I was a frequent guest in Silicon Valley. I got to know a lot of intelligent people and I was blown away with the spirit of freedom and entrepreneurship. I came back to Ukraine and witnessed the collapse of the ruling party, President resignation and complete relaunch of power. This signaled that even at first sight the most powerful and wealthy may fall. We truly live in turbulent and volatile times. Recalling Taleb’s Antifragile concept – entrepreneurs are antifragileby nature. Guess it’s worth the shot.

The new journey started.

What am I going to blog about?

I should have written this post long ago. But it happened so that I decided to postpone it and leave it for later. This post should give a general understanding of what I am going to write about in future. A kind of a short summary of my interests. This blog was intended to be a pure business blog. I will cover the most acute business practices and will touch what I like and don’t like. I am passionate about best business practices and implementation of innovations into regular business operations. I am a software geek. I adore all sorts of CRM, ERP systems and all their constituents. I truly believe that software is eating the world and present day business has no right to neglect it. Either you keep your hand on business pulse, or fail. I spent a year in Silicon Valley talking to a lot of people from IT/technology companies, various entrepreneurs, etc. That year gave me an understanding of new business dimension. In terms of development they are far many years ahead of us. If you want to feel the pace and breath of innovation, you should go yo Silicon Valley. If you want to give an impulse to your child and to open future career possibilities, your children should go to Stanford, the cradle of entrepreneurial spirit.

During my MBA I gad a chance to dive into the world of innovations. I had consulting academic projects at PayPal and IBM. I was lucky to work with Shahid Khan from Ebay/PayPal, Jim Spohrer from IBM and Yassi Moghaddam from ISSIP. That experience formed my future vision. I became a service innovation addict. Service thinking was an inspiration for me and gave me understanding of where we should go and which projects to start. Later in my posts I will cover deeper the service thinking ideas and how they are applicable to the business community.

Service thinking – first steps in Silicon Valley

I first got exposed to service science while at Hult on my MBA program. Brilliant professors and just cool guys Jeff Saperstein and Hunter Hastings were those visionary guys who brought the subject to the business school. They gathered together the best minds from our MBA class. It was truly diverse multicultural and multiexperience community. We firsts learnt the basics: the six principles of service thinking which laid the foundation of Hunter’s and Jeff’s future book. The six principles are: 1) co-creation of value, 2) service systems, 3) componentised business architecture, 4) global-mobile-social, or Glo-Mo-So as we used to call it, 5) Run-Transform-Innovate, 6) multisided metrics. Later on the seventh principles was added to the framework: service=experience.

Having spent four weeks learning the basics we moved to practice. We were split into teams and assigned to different companies and different mentors. We worked for IBM, Cisco, SAP and ISSIP. Some of us worked on gamification, some on Watson initiative, others on social collaboration platforms. My team worked with a brilliant scientist, service champion and business expert Jim Spohrer. Jim was the guy who started his day answering emails somewhere at 5am or even earlier. Interestingly, being so busy he always had time to tweet something, answer emails, Skype calls and even in-person meetings. This project was a c0-creation of value at its best. We were able to utilise the best frameworks   to answer the most beneficial solution to the problem.

Our project with service innovation principles ended with a Hackathon at IBM Innovation Center in Santa Clara were we met a lot of IBMers who shared their experiences and ideas with us. An unforgettable and great experience!