Category Archives: California

My new project – Valley Wizard Corporation

It happened! We launched it! At last!!! I am so happy to announce that a project once inspired and supported by my beloved wife Hanna was launched. Valley Wizard Corporation, an innovative inbound marketing agency incorporated in Delaware, headquartered in San Francisco, the heart of Silicon Valley and one of the most lovely cities on the planet.

I invite you all to the web-site Please spread the word and tell everyone to sign up to the blog and be update pd on everything new we are going to launch.

I thought a lot about launching my own company, but something interfered me all the time. I had enough job offers and I was ok in my own comfort zone. However the first red flag appeared in 2008 with the world financial collapse. Later on I was lucky to live in San Francisco during my MBA and I was a frequent guest in Silicon Valley. I got to know a lot of intelligent people and I was blown away with the spirit of freedom and entrepreneurship. I came back to Ukraine and witnessed the collapse of the ruling party, President resignation and complete relaunch of power. This signaled that even at first sight the most powerful and wealthy may fall. We truly live in turbulent and volatile times. Recalling Taleb’s Antifragile concept – entrepreneurs are antifragileby nature. Guess it’s worth the shot.

The new journey started.

Rick Isaacson – The Magic Museum

rick isaacson

I want to introduce my friend – Rick Isaacson. Rick is an Associate Professor at San Francisco State University. Our mutual friend, my Professor at Hult Jeff Saperstein introduced us to each other. We first met in Mill Valley in summer 2013.  Rick had just finished his first book for children – The Magic Museum. I was among the first people to read it. I was truly astonished by the idea of the book and Rick’s vision of future literature genre. Magic-Museum-cover

The Magic Museum was definitely a Blue Ocean – the completely new undiscovered market of unbounded opportunities. At the time when we have so much trash on bookshelves at bookstores, Rick created a new product. That was a true appeal to intellectual curiosity of both parents and children. The book fosters visual literacy and art appreciation by showing art in adapted form specially for children. Being a father myself , I imagined the delight of my daughter to have such a precious gift.

I decided to help Rick with the book marketing and online promotion. I truly believe in the success of The Magic Museum and in Rick as a talented author. I am waiting eagerly for his next book The First Magic which should see the world this summer. Hopefully I will be among the first people to read and review it.

Meanwhile feel free to sign to Rick’s blog and read his professional posts regarding raising children, visual literacy, art appreciation and many more

And you can order his book on Amazon

What am I going to blog about?

I should have written this post long ago. But it happened so that I decided to postpone it and leave it for later. This post should give a general understanding of what I am going to write about in future. A kind of a short summary of my interests. This blog was intended to be a pure business blog. I will cover the most acute business practices and will touch what I like and don’t like. I am passionate about best business practices and implementation of innovations into regular business operations. I am a software geek. I adore all sorts of CRM, ERP systems and all their constituents. I truly believe that software is eating the world and present day business has no right to neglect it. Either you keep your hand on business pulse, or fail. I spent a year in Silicon Valley talking to a lot of people from IT/technology companies, various entrepreneurs, etc. That year gave me an understanding of new business dimension. In terms of development they are far many years ahead of us. If you want to feel the pace and breath of innovation, you should go yo Silicon Valley. If you want to give an impulse to your child and to open future career possibilities, your children should go to Stanford, the cradle of entrepreneurial spirit.

During my MBA I gad a chance to dive into the world of innovations. I had consulting academic projects at PayPal and IBM. I was lucky to work with Shahid Khan from Ebay/PayPal, Jim Spohrer from IBM and Yassi Moghaddam from ISSIP. That experience formed my future vision. I became a service innovation addict. Service thinking was an inspiration for me and gave me understanding of where we should go and which projects to start. Later in my posts I will cover deeper the service thinking ideas and how they are applicable to the business community.

Service thinking – first steps in Silicon Valley

I first got exposed to service science while at Hult on my MBA program. Brilliant professors and just cool guys Jeff Saperstein and Hunter Hastings were those visionary guys who brought the subject to the business school. They gathered together the best minds from our MBA class. It was truly diverse multicultural and multiexperience community. We firsts learnt the basics: the six principles of service thinking which laid the foundation of Hunter’s and Jeff’s future book. The six principles are: 1) co-creation of value, 2) service systems, 3) componentised business architecture, 4) global-mobile-social, or Glo-Mo-So as we used to call it, 5) Run-Transform-Innovate, 6) multisided metrics. Later on the seventh principles was added to the framework: service=experience.

Having spent four weeks learning the basics we moved to practice. We were split into teams and assigned to different companies and different mentors. We worked for IBM, Cisco, SAP and ISSIP. Some of us worked on gamification, some on Watson initiative, others on social collaboration platforms. My team worked with a brilliant scientist, service champion and business expert Jim Spohrer. Jim was the guy who started his day answering emails somewhere at 5am or even earlier. Interestingly, being so busy he always had time to tweet something, answer emails, Skype calls and even in-person meetings. This project was a c0-creation of value at its best. We were able to utilise the best frameworks   to answer the most beneficial solution to the problem.

Our project with service innovation principles ended with a Hackathon at IBM Innovation Center in Santa Clara were we met a lot of IBMers who shared their experiences and ideas with us. An unforgettable and great experience!

My first post

A good beginning makes a good ending. I kept this proverb in mind while I was thinking how to start. The first one is the hardest. I started the blog in September 2013 while still in San Francisco. Having spent more than a year in the Bay Area, the heart of world innovation, it was hard to resist the temptation to start blogging. While I was on my MBA, everyone around me was talking about that. I was not an exception. So I made up my mind. I chose WordPress as the best platform for this and started the blog. It took me a while to setup everything(nothing difficult, but a bit awkward and unusual). I played a little with a theme and widgets and then my inspiration left me. Then I left California the country of the bright sun and easy-going people and moved back home to Ukraine. A lot of events started happening in Ukraine. Good or bad, good and bad. We will live to see. Then, I guess I got my epiphany. Here it goes – the first one and the hardest one!