Daily Archives: April 9, 2014

Rick Isaacson – The Magic Museum

rick isaacson

I want to introduce my friend – Rick Isaacson. Rick is an Associate Professor at San Francisco State University. Our mutual friend, my Professor at Hult Jeff Saperstein introduced us to each other. We first met in Mill Valley in summer 2013.  Rick had just finished his first book for children – The Magic Museum. I was among the first people to read it. I was truly astonished by the idea of the book and Rick’s vision of future literature genre. Magic-Museum-cover

The Magic Museum was definitely a Blue Ocean – the completely new undiscovered market of unbounded opportunities. At the time when we have so much trash on bookshelves at bookstores, Rick created a new product. That was a true appeal to intellectual curiosity of both parents and children. The book fosters visual literacy and art appreciation by showing art in adapted form specially for children. Being a father myself , I imagined the delight of my daughter to have such a precious gift.

I decided to help Rick with the book marketing and online promotion. I truly believe in the success of The Magic Museum and in Rick as a talented author. I am waiting eagerly for his next book The First Magic which should see the world this summer. Hopefully I will be among the first people to read and review it.

Meanwhile feel free to sign to Rick’s blog and read his professional posts regarding raising children, visual literacy, art appreciation and many more http://isaacsonseries.com

And you can order his book on Amazon http://www.amazon.com/Museum-Isaacson-Series-Literature-Volume/dp/0984493840/ref=sr_1_1?ie=UTF8&qid=1397077215&sr=8-1&keywords=the+magic+museum

What am I going to blog about?

I should have written this post long ago. But it happened so that I decided to postpone it and leave it for later. This post should give a general understanding of what I am going to write about in future. A kind of a short summary of my interests. This blog was intended to be a pure business blog. I will cover the most acute business practices and will touch what I like and don’t like. I am passionate about best business practices and implementation of innovations into regular business operations. I am a software geek. I adore all sorts of CRM, ERP systems and all their constituents. I truly believe that software is eating the world and present day business has no right to neglect it. Either you keep your hand on business pulse, or fail. I spent a year in Silicon Valley talking to a lot of people from IT/technology companies, various entrepreneurs, etc. That year gave me an understanding of new business dimension. In terms of development they are far many years ahead of us. If you want to feel the pace and breath of innovation, you should go yo Silicon Valley. If you want to give an impulse to your child and to open future career possibilities, your children should go to Stanford, the cradle of entrepreneurial spirit.

During my MBA I gad a chance to dive into the world of innovations. I had consulting academic projects at PayPal and IBM. I was lucky to work with Shahid Khan from Ebay/PayPal, Jim Spohrer from IBM and Yassi Moghaddam from ISSIP. That experience formed my future vision. I became a service innovation addict. Service thinking was an inspiration for me and gave me understanding of where we should go and which projects to start. Later in my posts I will cover deeper the service thinking ideas and how they are applicable to the business community.